We answered a problematic we’re frequently facing in exhibition experiences : How to provide an immersive and interactive experience, which can accommodate single user as well as multi users.

Following this problematic, PTL came up with this concept of interactive immersive room, where users were able to go through an immersive content that showcases the IKTVA program and Saudi Aramco values;
Once users were stepping inside the room, they were able to go through the different topics of IKTVA in an interactive and still immersive way.